UTM Builder Tool: Create Tracking Links for Campaigns
Create your following marketing campaign URL.
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Table of Content
Quick Tracking Tool for Traffic and Campaigns| Free UTM Builder
A tool that helps to create URLs with a tracking module called UTM builder (Urchin Tracking Module). It creates the parameters or tags that can be added at the end of URLs to trace the effectiveness of any marketing campaigns published across any social media.
UTM parameters can track the traffic sources. For instance, when a user clicks on a URL with UTM parameters. These parameters send the analytics to the borders traffic tracking tools like Google Analytics to see where the traffic comes from and, more specifically, from which post.
Every influencer and digital marketer wants to know their traffic and their audience so they can improve. Interesting you can rely on us for your UTM builder projects and tracking your audience because we, Urwa Tools provide our best services to track the traffic of any social media campaign for a digital marketer like you.
How does a UTM builder work?
UTM builders make easier the technical aspects of creating a UTM-tagged URL. The breakdown of the whole process is like
- Input the base URL in the UTM builder, you want to track the traffic sources.
- Gives the details about the campaign or post and selects the relevant parameters for your post.
- Once you have done with the above steps, a UTM builder will create a complete URL.
After all these UTM parameters will send the traffic analytics to the tracking tools like Google and Google will manage and organize the data for more accurate and specific traffic tracking. So you trace your post traffic in just three easy steps.
Some UTM parameters are
- UTM _ source: identify the source of traffic (Facebook, Instagram, YouTube, or newsletter)
- UTM _medium: specifies the medium of marketing (e.g., social, CPC, email)
- UTM_campiagn: identify the name of your campaign (e.g., summer sales, product launch)
- UTM_ content: this is optional UTM used to differentiate between links and content.
Conclusion
With the UTM builders, exposing the marketer’s, business or influencer’s campaign is easily tracked and optimized. By including ADDITIONAL tracking information within URLs, marketers know the source of traffic, the campaigns done, and the actions performed in the site.
At UrwaTools we offer a simple and intuitive tracking link generator to ensure you don’t struggle generating the links. For those running social media ads, email campaigns, or organic promotions, the UTM tracking parameter assists in data-based decision-making to improve marketing efforts.
Take advantage of the UTM parameters for better marketing analytics! 🚀